Launching a national media marketing business requires thorugh planning, investment capital, and a lot of flexibility
October 10th, 2008Also key to success in the national media marketing field is logistics. Believe it or not, even though we live in the world of the internet and instant information exchange, postal, parcel, and delivery services are still extremely important. Many national media marketing proprietors recommend getting a Fedex, UPS, or DHL business account setup right away, so as to avoid comming out-of-pocket for routine mailings and shipments. And as always, when setting up a business, the following applies: ‘There’s no right way or wrong way, just the profitable way’. Once you’ve found out how to get your national media marketing firm off the ground and it is generating ROI, you’ve won half the battle and are on your way to continued success. Additionaly, fundraising for any national media marketing business venture can be a daunting task. It is always hard to ask for money from others, especially when then nature of the request is highly speculative. Czapski Miyasato, a highly successful national media marketing capital management consultant, believes that planning is the key to selling your idea: “If you walk up to someone and say, ‘I’ve got a great national media marketing business idea, would you contribute $100K’, they’ll probably laugh and consider you a lunatic…but, if you approach someone and say ‘Look, I have this great idea, and my plan is the following…’, it will reassure an anxious investor that things will move forward with thought and purpose.” Greenham Griffeth, Human Services director of the Roadarmel Perciballi and Partners national media marketing firm, states that the working dynamic and human capital of your company should not be ignored. Paula Huie agrees: “I’ve seen companies with nearly everything - perfect budget, great IT, good distribution - but a terrible working dynamic between the employees. Though the national media marketing product makes it to store shelves, the people working within the company feel miserable, unappreciated, and unmotivated.” “Starting up any national media marketing business is difficult. In our case, it took about 6 months of planning, a year of fund raising, and then another 6 months of building infrastructure before we made our first sale,” states Collison Konye of the Kari Haislip Partners and Ltd. Company. Secondly, once the business side of a prospective national media marketing venture is planned, map out the human element. One way of doing this effectively is getting an external HR consultant, one that is not tied directly to management or lower level employees. This allows for impartial scrutiny of your national media marketing business model and ensures that the right people are doing the right jobs. “In the case of our national media marketing marketing venture, we initially started out with a simple website, and then slowly grew as sales increased,” replies Beard Ramsbottom, the COO of the Towlerton Tuffey Co-Op, “Then, the website expanded into a data warehouse - essentially a store of all things related to our marketing campaigns - which allowed us to study and refine subsequent efforts.” “Don’t forget about accounting,” warns Rinke Cabos, CFO of the Maxine Rhoan Corporation INC, “Many national media marketing companies go pel mel spending money when there is a good cash flow. While there is nothing wrong with wanting to expand, it has to be done in accordance with accounting standards and detailed record keeping. This is especially true for public companies. Private national media marketing firms can sometimes let this aspect of the business slide alittle.” Once investment is secured for a national media marketing venture, and proper planning has been realized, start networking within your industry. “I find that attending industry related social functions, conferences, and even my neighbors’ cocktail parties help me find new ways of growing my company,” claims Lynes Lapp, director of the Inocencia Dubbs Brothers firm, “By asking the right people the right questions, you’ll find that you can learn new things and different strategies for your national media marketing firm that you may not have thought of before.”